We deliver brand, marketing and consulting solutions that generate revenue, attract talent and accelerate organisational growth.
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Many recruiters renew LinkedIn licences without optimising how they're being used by the team. In order to sweat your tech through the platform, you need to make use of your personal brand.
Align your product with what customers truly want by using the Value Proposition Canvas: a tool to help you step into your customers’ shoes, uncover their pains and gains, and craft a solution that truly resonates. Focus on their needs first, and success will follow.
If you think of marketing like a journey, it's no different to being prepared to scale a mountain. This means you need to have a plan and a solid strategy in place. Businesses normally fall into three different camps, depending on their size. No matter which camp your business falls into, we've got some advice to help you along.
In this blog, we discuss what an MQL nurture journey is, why it's important, and how it can benefit recruiters everywhere. Depending on the data you have and the tools available, this can become one of your biggest assets.
Our founder shared her insight on the Wave Talent Matters podcast, speaking to Dave Jenkins about building and managing effective sub-brands across different sectors.
What actually makes a brand? It's more than just a logo. There are many factors at play when it comes to building out your brand. We dive into what makes a good brand.