Recruitment marketing can be part art, part science, and sometimes a bit of guesswork too. But when it comes to your job board spend, guesswork needs to come right out of the equation. Gut feel and stabs in the dark have no place in the data-driven world of recruitment processes. You need to rely on something that works on accuracy.

This is why we’re big fans of Wave, one of our brilliant partners who’s helping to take the mystery out of job performance and finally get serious about ROI. Their clever platform, WaveTrackR, streamlines your data into a single place, removing the need for spreadsheets and trips to the psychic.

What Does WaveTrackR Actually Do?

At a top level, WaveTrackR has the capability of multiple job posting, candidate sourcing, and application management, all within their data-driven processes. It’s only when you zoom in that we can understand how it all works.

One Dashboard for All Your Data.

As a recruiter, you’re lost without your data. All the stats that matter - applications, hires, costs and revenue - are pulled together into one sleek, visual dashboard. You don’t need to be a data analyst in order to understand what’s going on with your job adverts or job board contracts.

There’s no need to sign into multiple sites to build a picture of how your ads are doing either - everything is pulled through for you. This allows you to find out which jobs are working and which ones aren’t. Thanks to the Job Summary dashboard, each job displays where it’s posted and tells you multiple elements, such as how many applicants it has attracted and its source. It also includes relevant information about the candidate, such as location, education, skills, experience, job match score, and allows you to track the progress of each candidate in the recruitment workflow.

And because it’s all on one dashboard, you don’t have to compile your own spreadsheet on performance over time. Less admin? I’m in!

Track Your Best Hires.

When posting job ads, it can sometimes be a case of trying out everything and hoping for the best. Throwing jobs into the void and crossing your fingers is as much of a strategy as praying for rain. Over the last quarter, the average applications per job were 43. With so many applications, you need to sift through and find the quality hires.

Wave lets you track which channels are bringing in your best applicants. You can see where your actual hires are coming from so you can avoid spraying and praying. Smart, focused recruitment is where it’s at.

Ensure ROI.

Job boards vary wildly in their usefulness. Some sites are better than others for certain opportunities and quality of hire. With Wave, you can compare your job board contrast side by side to see how they’re performing. This is where the ROI magic happens.

WaveTrackR helps you calculate the return on every penny spent on your contracts. You might be drawn to a site because you’ve always used it, but you’ll know if it’s performing based on the real data Wave gives you. You can then make ROI-driven decisions.

Internal Performance Metrics.

How’s the team doing? Who’s been using Wave to their best advantage? You can view the performance of each consultant or team and track revenue performance across the board. These recruitment analytics help you fine tune your approach, whether that’s for an individual or team basis, helping you get the most out of your job ads.

Why We Love Wave (And You Should Too).

At Branded by Aquila, we love tools that make recruitment smarter, not harder. Wave ticks all the right boxes, making ROI essential rather than optional. If you’re serious about getting better results from your recruitment marketing, WaveTrackR is the surprisingly simple tool you need to use.

Got job board FOMO? Or maybe you’re wondering if your current contracts are actually pulling their weight? Wave’s got the answers, and as we’re a partner of theirs, we can even secure you preferred rates across their products.