Here’s what we all know:

Recruitment is fast-paced and highly competitive. To stay ahead of the competition, agencies need a strong consistent presence (brand and marketing), but what happens when there is no dedicated resource within the team to take on this workload and set out the plan?

We think you already know the answer.

Lost market share, low visibility, greater negotiation, higher competition. Need we go on?

This is why having the right outsourced recruitment marketing team can be your greatest asset within a noisy landscape. Niche! We have over a decade of in-house recruitment marketing experience as, let’s face it, recruitment is its own beast that requires its own box of tricks.

The decision to outsource or appoint a Fractional CMO isn’t just about filling a gap; it’s about leveraging the expertise of professionals who add value, becoming an integral part of your recruitment strategy.

Here’s six reasons why outsourcing recruitment marketing to a specialist partner can be one of your agency’s biggest assets.

1. Unlock Expertise Without the Overheads.

Across the board, hiring is expensive and (in some cases) risky.

Marketing is much more complex, with a vast and constantly changing scope, making it costly to build a team large enough to cover every aspect effectively.

Many businesses find it difficult to hire in-house marketers that have the right balance.

Hire a junior head and you risk missing out on the strategic knowledge and accountability, but have to take into account the additional training cost. Hire a senior head and, while you’ve got a great plan, the execution struggles as the “doing” falls to the bottom of the list.

Here an outsourced marketing team can plug the gap at either end. You get access to a team of skilled professionals across multiple areas without the risk and permanent commitment. You’ll then only be paying for the hours/services you need, whether that’s strategic planning, content creation, campaign execution or branding.

With clear deliverables, there is no more investing in resources that may not always be needed; just the marketing support you can scale with.

2. Growing Your In-House Capabilities.

Some recruitment agencies will already have an in-house marketing team, but that doesn’t mean to say they can’t benefit from outsourcing - in fact, quite the opposite. There’s often more work to be done than your internal resource allows. With the right marketing partner, you can expand on your team’s capabilities without the need to hire additional staff.

For example, your team might excel at automation, but content creation and social media management may fall a bit flat due to competency or workload. An outsourced partner can bring in the exact expertise you need, reporting directly to the marketing manager as if an extension of their own team.

Some outsourced partners, like Branded by Aquila, also offer recruitment marketing mentoring and training solutions. Leveraging the hand-ons and academic expertise of an industry professional, these solutions are designed to enhance efficiency, productivity, and accountability, while empowering recruitment marketers at different stages of seniority to grow.

3. Focus On What Matters: Recruitment.

By appointing a competent parter to handle part of (or all of) the marketing workload, you can make more efficient use of your time doing what you do best: managing, billing, recruitment! For growing or scaling agencies, marketing can often be an afterthought, even though it’s a crucial part of a profitable long term strategy.

In addition, by providing yourself space to focus on what you do best, you’ll likely be able to identify other opportunities in how marketing and sales can work together to meet overarching objectives, which in turn creates better collaboration, efficiency and results.

This brings us back to why ‘niche’ partners are likely the best for the job.

You don’t need to explain why an idea might work, why an activity won’t land with your target audience or the definition of a 180 resource - your recruitment specific resource will already know your market, tech, tactics and likely your competitors.

4. Flexibly Scale With Your Needs.

Perhaps the biggest advantage to outsourced marketing is flexibility.

Just as your recruitment agency grows and adapts, your marketing needs to do the same. You might require a significant level of support with tech integration one month and then pivot to content creation needs the following month. Having a resource that can pivot in output to respond to what your clients and consultants need is essential.

Finding an outsourced partner with a flexible model such as Branded by Aquila’s time-based delivery, allows you to access support at any level, from junior marketers to strategic consultants. You’re not tied to rigid packages or unnecessary services, so you can adjust the level of support based on your current business needs. This means you only invest in what’s going to move the needle for you at any given time.

5. Social Media Marketing That Works.

When it comes to social media, consistency and creativity are key. That’s where standalone LinkedIn Management packages that are designed to drive meaningful engagement and grow your online presence can be a great outsourced find.

Whether it’s establishing your positioning as industry leaders, building communities, maximising your LI licence ROI or engaging with active and passive candidate networks, appointing LinkedIn management partners ensures that every post brings value and drives tangible results. Particularly in the era of personal branding 2.0.

With measurable results and structured content plans, our social media management ensures that your agency stands out and stays relevant in an ever-changing online space.

By having a partner to plan, create and publish your LinkedIn content, you’ll soon find that the gap between your company LinkedIn page and individual recruiter profiles is bridged and optimised for personal branding.

6. Higher Accountability On Being ‘On It’.

Trends can shift rapidly in recruitment, so staying “in the know” is essential.

When you outsource, the expectation on your resource to be forward-thinking and stay up to date with trends is greater than with your own team.

Why?

Because outsourced teams can’t get complacent. Just like with recruiters, the landscape is noisy, so staying at the top of their game to impress clients is paramount.

Good outsourced providers also ensure that each member of their team is constantly learning, so clients benefit from up-to-date market expertise. This is another way recruitment firms can access valuable knowledge without bearing the cost of training or investing time in staff development.

No, we’re not suggesting you avoid training your team - only that expecting them to become experts in everything leaves little time for the actual 'doing'. For SMEs, it’s simply not an efficient way to cover all bases.

Interested in How Outsourced Marketing Could be Your Biggest Asset?

First, take a look our outsourced marketing solution.

Then, get in touch or drop us an email (hello@brandedbyaquila.com) or pick up the phone (020 3336 9356).

Outsourcing marketing isn’t a tick box exercise; it’s about finding a specialist and reputable partner that can help your recruitment agency thrive.

If you simply want some advice about your current resource, please do pick up the phone - we’re here to help.