We deliver brand, marketing and consulting solutions that generate revenue, attract talent and accelerate organisational growth.
Jade takes you through what the Value Proposition Canvas is and how to fill it out. Use this framework to help create products and services that your customers want.
Align your product with what customers truly want by using the Value Proposition Canvas: a tool to help you step into your customers’ shoes, uncover their pains and gains, and craft a solution that truly resonates. Focus on their needs first, and success will follow.
If you think of marketing like a journey, it's no different to being prepared to scale a mountain. This means you need to have a plan and a solid strategy in place. Businesses normally fall into three different camps, depending on their size. No matter which camp your business falls into, we've got some advice to help you along.
Jade takes you through the main elements of personal branding in this three-part quickfire series. You'll get an overview of the steps you need to elevate your professional career and how to develop your own personal brand.
In this blog, we discuss what an MQL nurture journey is, why it's important, and how it can benefit recruiters everywhere. Depending on the data you have and the tools available, this can become one of your biggest assets.
Our founder shared her insight on the Wave Talent Matters podcast, speaking to Dave Jenkins about building and managing effective sub-brands across different sectors.