Problems the Client Faced.

Strategy and Planning.

While the team had great ideas, ensuring they were informed and executed effectively proved difficult. There was no internal expertise to strategically collect market insight and interpret that alongside RE:STACK's short- and long-term objectives to define what the marketing plan should look like - and, most importantly, how that would evolve as the business continued to grow. Keeping that marketing plan agile was also essential as the company rapidly grew.

Ongoing Marketing Activity.

With a wide range of channels to consider, there was no data or evidence to support the effectiveness of any particular approach, making it hard to determine what activities delivered the best ROI or positioned the business as go-to consultancy and training provider in their space. At the time of appointment, the business was trying to do a lot, but a lack of structure and consistency meant efforts were being wasted and an omni-channel approach was not achieved.

Social Content Strategy.

While RE:STACK had multiple social channels, there was no social strategy in place, which meant many efforts were being wasted or “sent to digital landfill” as we often say. It was essential to choose the right channels and run them efficiently to meet the objectives of the business. Supporting employees with the development of their personal branding was equally as important to ensure efforts were dovetailed and maximised.

Actions Taken by BbA.

Strategy and Planning.

We began with a competitor audit to map the consultancy and training market. A key focus was resolving the disconnect between their sub-brand, and the main brand - aligning consultancy services, audits and DIY packages with the corporate identity.

Next, we analysed RE:STACK's market presence through the eyes of competitors, prospects, clients, and suppliers. This revealed gaps and opportunities, highlighting where to gain a stronger competitive edge as well as which actions to prioritise.

Every recommendation was tested against the SAFe framework - Suitability, Acceptability, and Feasibility - ensuring decisions were robust and future-proof. Crucially, we framed our findings with context, showing stakeholders not just what to do, but why it mattered in industry.

Finally, we advised on brand structure, positioning RE:STACK as the parent company with research, consultancy, and DIY solutions unified under one clear identity. This eliminated confusion, strengthened reputation, and prevented the business from competing against itself.

Over the months that followed, we continued to adapt the marketing plan to industry opportunities, such as supporting the founder to amplify presence at various industry events, curating and managing a new initiative as a new revenue stream, and managing third party relationships to help capitalise on reactive opportunities.